The purpose of this qualification is to equip learners to understand and apply the underlying principles of the Wholesale & Retail sector and associated practices with particular emphasis on Sales and Customer Service. By improving the W&R Sales and related administration skills of employees in the sector, this qualification aims to improve service delivery in the W&R field, arguably one of the most important arenas for social and economic transformation in the country. Core unit standards include understanding the retail supply chain, building positive client relationships and influencing the business bottom line.This programme is available in Gauteng. This is an accredited programme which will allow organisations to score under Category B or C of the Learning Programme Matrix.